Riaz Kanani has been in the marketing game for 20 years and has the scars to prove it. If you sell to enterprises, then this is the episode for you. He is the CEO and Founder of Radiate B2B, and their platform is designed to help you know who is researching your solution, how best to approach them and even turn them into warm leads before you contact them.
In this episode, Riaz and I discuss how to reduce time wasters in your sales pipeline, reduce your sales cycles and target buyers at the right time through smart marketing and data. We also discuss how Marketing & Sales can better work together to become unstoppable.
You can learn more about Radiate B2B at: https://radiateb2b.com/ You can connect with Riaz at: https://www.linkedin.com/in/riazkanani/
You can find the video version of this podcast, plus many more interviews and topics like financial acumen and company analysis on my YouTube channel https://www.youtube.com/channel/UCGQejy1U3NlAxvhWNg--VRw.
Follow me on LinkedIn where I regularly share advice for professional sales https://www.linkedin.com/in/moeedamin/ and sign up for my weekly newsletter via https://www.proverbialdoor.com/
If you want to learn more about how my coaching programs can help you and your team raise your sales & commercial success, then you can contact me via enquiries@proverbialdoor.com
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