Social Genius brought to you by Drunk On Social-How to Scale Your Business with Virtual Assistants- EP 77

How to Scale Your Business with Virtual Assistants

Are you a control freak about your Social and don’t want to pass it off to someone else but you know you’re reaching your limit on how much you can do? How can you ensure the success and congruency of a VA? How do you maximize content production and preserve authenticity? Tune in for all the best strategies and advice!

 

Episode Highlights:

• Jeff talks about how they have 40+ VAs in their system now; They are instrumental in how everything is run for them. He also advises that this is not “the easy button” of what might be next for you.
• Jeff introduces Christina Swyers as a co-host for today’s episode. She does a magnificent job on Social and has reached the point where she can’t do much more on her own.
• You have to be engaged when you hire a team; It is not an autopilot situation that you walk away from.
•  Christina talks about how she has been using Social to build her business for the last 8 years since her broker wanted her to cold call and door knock.
• People know when you are auto-posting and it will destroy your algorithm. People need to see your face. There is psychology involved in it too.
• What are the main things that you can do to leverage people helping you with your Social without handing it over?
• Tristan gives advice on  how to create more content that then can be diced up and used more places. Jeff adds to identify what exactly you want to scale first.
• Jeff highlights the level of training needed with your VA for it to be successful. They outline where they see the best use of VAs.
• Tristan shares a chart about the role of director of operations.
• Janki talks about what she has gained from Drunk On Social.
• Tristan briefly overviews batching content and a calendar.
• How do you preserve authenticity when you use a content calendar with a VA? 
• Jeff runs through one example of how they do one long from content and what process it would go through from its raw form to being used on multiple platforms.
• What about geographic location? Jeff says there is a piece here that you must stay involved in.
• How do you hire someone without your audience knowing that you did and make it so that they think you are just getting really good at your job?
• Tristan shares something new that they just started with short videos. What is the importance of hooks?
• How do you aggregate your content from consistent sources?
• Jeff talks about how he and Tristan do not micromanage their team, that's what their director of operations, Ynn does and it helps immensely.
• How do you get past the fear of making the wrong hire? Tristan gives advice and how it takes time for you and your VA to understand each other better. 
• Janki explains how her company trains VAs.
• Tristan goes over how to hire for  the tasks and duties they deem most important for video editor, executive admin, and social media manager in the world that we live in.
•  What about video resumes? How do you prepare to show examples of what you envision?
• Janki talks about the details of the processes the VAs go through with her company.
• Christina asks Jeff to explain the coaching that they do. Is there a certain level for that? How does it work?
• How do you double down and go to the next level? Are you prepared for the intensity it will take to make it happen?
• Jeff talks about the trial and errors he and Tristan have made.

Resources Mentioned:

• Business Video School: https://www.bizvideoschool.com/

• Drunk on Social Website: www.drunkonsocial.com

• Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 

• Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ 

• Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 

• Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 

• Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 

• TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
• Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
• Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
• Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

 Tools to research SEO keywords:

https://www.tubebuddy.com/

https://morningfa.me/

A Brilliant Tribe Organizational Chart

https://view.genial.ly/60234727e6a178102e8ed4d6

September Content Calendar

https://drive.google.com/file/d/14XgAQ3CKXcy6beQbyVjikmV79ByDkxyG/view?usp=sharing

Great TikTok Hooks List

https://docs.google.com/document/d/14xj7PqztSKb8cftOQ_wZwU8MisGlEk5TMBLb9sIbhIA/edit?usp=sharing

We have Social Genius group coaching, plus different consulting packages! 

https://drunkonsocial.com/hire-us

Virtual Assistant Tasks and Duties

https://drive.google.com/file/d/1OciMFQf-xVBoa5xwiOGBLMw5XIUtGcjo/view?usp=sharing

Virtual Assistant Request Form from Janki Patel (Owner of VA Companies - Global Solutions and Ascent)

https://docs.google.com/forms/d/e/1FAIpQLScTI6C4Uwu2oNkFVcPKy5vt8lRGaf_jJCzF5NS71s2btAL3hg/viewform