94. eCommerce strategy, packaging decisions & building a strong co founding partnership with David Downing - Co-Founder & CEO at ChipMonk Baking
David has a strong background in Accounting (BA, Economics and an Accounting Master's Degree) and has multiple years of experience working for global professional service firms, Fortune 500 companies and a venture capital firm - setting the stage for a great co-founding partnership with Jose Hernandez at ChipMonk baking.
Today's conversation (as with all Pack Heavy episodes) revolves around the startup story of ChipMonk Baking and the highs and lows that entrepreneurship and startup life can bring - but with David's strong background in finance and analytical data crunching, among many things we discuss their approach to their social campaigns, eCommerce & website development and key resources required to keep the business ticking.
ChipMonk is a specialty baking business that focuses on creating low-carb, no added sugar desserts. Located in Houston, Texas and founded in 2019 their mission is to empower people through mindful nutrition. They use gluten free ingredients, nut-based flours and sweeteners with a low glycemic impact and products that are perfect for anyone trying to cut sugar out of their life.
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