#774 Lessons from My Days in Retail

I started my career in retail. As a floor manager my job was to attract customers as they walked down the aisle of the store, to pull them into the department.  I organized the racks of clothing so they would browse from one to the next and stay in the area as long as possible.

Funny thing is as a web designer that's still my job. As I approach the look and feel of a web page I need to think about what will pull a reader in and get them to stay. I plan how I will connect pages and make offers on individual pages that keep visitors engaged and on the site longer.

You can tell if your marketing is working when you pay attention to your bounce rate are people coming and going or are they staying hanging around and trying on a few things.

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