S15E3 - Improving visibility

Ash and Flo have discussed "positioning" and "messaging" a number of times, and in a number of episodes. But how, exactly, should firms "get the word out" once they've defined it - and improve the visibility of their story and services? Listen to hear their two-part answer here:

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota