The Passle Podcast - CMO Series
Business:Marketing
Episode 64 - Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing
Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can contribute to enhancing the client service experience.
In this week’s episode of the CMO Series, Will Eke is delighted to welcome Bob Robertson, Chief Marketing Officer at Jackson Lewis to share his unique perspective on the dimensions of client service, and the role of marketing in truly serving the firm’s clients.
Will and Bob explore:
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