Brett Booth on Gen Z Appeal in Marketing

Season 3 is back and to kick us off we hear from Brett Booth, youth marketing strategist, on what brands and organisations can do to better position themselves to engage youth audiences within their marketing. 

Brett is a former partner of Nerds, a UK youth agency working for major brands that celebrates artists and youth voice. Having worked on a whole breadth of campaigns to help brands better connect and appear culturally relevant to youth audiences, he's now working as a consultant, strategist and mentor. 

He talks about the importance of good insight to inform campaigns that actually deliver for brands and young people. 

 

Brands Brett mentions 

Palace Skateboards https://www.palaceskateboards.com/ 

Jordan Brand https://www.nike.com/jordan 

Cortiez from Clint https://www.voguebusiness.com/fashion/corteiz-clint-and-the-future-of-streetwear 

Tax3 https://tax3.co.uk/