The Storytelling with Heart Podcast
Business:Marketing
Imagine you could serve people better by sharing more (not less) of who you are.
Imagine you could accomplish your biggest goals, regardless of where you are today, by simply taking one step at a time.
Imagine you could use all the little experiences of your life to teach, inspire, persuade, and make a difference.
It really is possible. In fact, this is what heart-centered marketing is all about.
Enrika Greathouse is the founder of Small Gorilla, a creative content company that helps entrepreneurs use storytelling to increase their revenue and reach online, while making the change they wish to make. (Enrika also serves as a coach at Akimbo—Seth Godin’s alternative learning platform—which is where we first met.)
Enrika’s systematic approach to storytelling helps entrepreneurs and innovative businesses improve their marketing — including their branding, videos, websites, testimonials, content, media, products, and more. But her marketing approach is different from many you may have encountered before: it’s grounded in storytelling, authenticity, generosity, community, and personal evolution.
Enrika was an established dancer and choreographer before pivoting into marketing. Today, she weaves together her love for creating stage experiences, her curiosity about human beings, her natural appreciation for stories, and her uplifting energy into everything she does.
In our conversation, we explore:
If you need a dose of encouragement and inspiration, or want a better understanding of how marketing and storytelling get along like ham and eggs, listen to this.
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