The Passle Podcast - CMO Series
Business:Marketing
Episode 72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department
The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging experience across different industries, roles and geographies.
Eugene McCormick is lucky to welcome someone who has brought his communications and agency experience to his role in legal. Today on the CMO Series we welcome Konstantin Shishkin, Chief Communications Officer at Goodwin Procter.
Konstantin shares how he’s building an innovative legal marketing team that breaks the mould of the traditional law firm approach.
Eugene and Konstantin cover:
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