CMO Series REPRESENTS - Embracing Equity: The Role of Mentorship in Professional Services Marketing

To celebrate International Women’s Day 2023, we reached out to women across professional services marketing and business development to learn about their lived experiences in the industry.

We were overwhelmed by the response. Having spoken with more than 50 women about their careers, and how firms can embrace equity to level the playing for everyone in the profession, it was clear there was so much more to discuss and many more groups that are still underrepresented in professional services marketing.

As a result, we’re excited to launch CMO Series REPRESENTS, a platform for discussion with marketing and BD leaders on key issues relating to Diversity, Equity & Inclusion within the industry. 

We begin by celebrating female voices and experiences throughout this Women’s History Month (March 2023) and beyond.

Join us as we talk with marketing and business development leaders from top law and professional services firms to shine a light on inspirational leaders, and game-changing initiatives, as they share their insights, discuss the challenges, and best practices to support others making their way in the profession. 

First up, we speak with Alessandra Almeida Jones, Global Director of Marketing and Communications at Bryan Cave Leighton Paisner, Alicia Mack, Chief Business Development & Marketing Officer at Nutter McClennen & Fish, Barbara Malin, Chief Business Development and Marketing Officer at Jackson Walker, Beth Huffman, Director of Marketing at Nelson Mullins, Eleanor Smith, Chief Client Officer at Barnes & Thornburg, Lauren Whittemore, Vice President of Global Marketing & Group Digital Strategy at Intertek, Lisa Azzuolo, Chief Marketing Officer at Bennett Jones and Samantha Maher, Marketing Director at Stewarts, to learn about their personal experiences and the strategies and practices their firms are adopting to truly embrace equity and embed it in their culture.

The conversation covers the importance of mentorship for professionals at all stages of their careers, the impact that positive role models have on creating an inclusive and supportive workplace and advice for women entering the profession.