Behind the Numbers: an eMarketer Podcast
The Weekly Listen: Social Media Engagement Takes a Hit, YouTube Music Competes, and Is TikTok Gen Z’s Google? | Mar 10, 2023
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
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