The Passle Podcast - CMO Series
Business:Marketing
Episode 83 - Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders
Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or regulatory changes. How firm leaders respond, manage and communicate the subsequent impact with their people and clients is critical.
What many firms are less used to handling, is a natural disaster of epic proportions. On this episode of the CMO Series, Ed Lovatt welcomes Douglas Szabo, Managing Lawyer, and Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin to hear what happened when Hurricane Ian hit Southwest Florida last year, and how the management team responded in the wake of a 500-year flood.
Ed, Gail and Douglas discuss:
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