Media: The economics of podcasting
Philip Washington Jr. and Derek Johns discuss the economics of podcasting and how it can lead to future millionaires and billionaires. They also discuss the history of media and how it has evolved over time. The early US media industry sort of started with the fringe creators of Hollywood, then moved on to TV news, radio, cable blogs, video, and now podcasting.
Despite contrary belief, podcasting is not as saturated as people think because many podcasts don't last and many podcasters don't have the intent of building a business around it. Lots of money is being invested into the audio platforms of podcasts because audio is a great way to capture attention for a long period of time. It is argued that having a captive audience of 100 is more beneficial than having a million followers who don’t do what you say. To be successful in this market, one needs to demonstrate that they have a captive audience consistently.
Podcasting is another great example of how money is attracted to the best new ideas of a generation.
0:01:58 Exploring the Possibility of Podcasting: A Conversation on the Evolution of Media and the Potential for Profit
0:03:46 The Power of Podcasts: Capturing Attention and Building a Media Empire
0:05:22 Conversation on Wealth Building and Investing Strategies for Creators
0:11:11 Conversation on Investing in Media and Content Creation
Guest Host: Derek Johns, CEO of the Dear Son Network
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Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.
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