Merlin and What It Means (and Meant) to be Indie

It used to be so simple. There were the major labels (all 6 of them, or whatever) and there were the independents or "the indies." Over the 80’s and 90s, a position initially adopted out of economic necessity grew into a distinctive cultural mode, with a host of aesthetic and political dimensions. Now things have changed and being "indie" no longer means the same.

To understand this shift, we take a look at the Merlin Network, powerful grouping of independent labels that banded together to grab a seat (or at least, a half-a seat) at the streaming table. Now responsible for roughly 15 percent of the modern music economy, Merlin has been a tremendous success, allowing independent labels like XL, Domino, Beggers Group and others spanning the globe to continue to thrive in an increasingly hyper-concentrated, almost entirely digital industry. But at what cost? We think through what independence can even mean within platform capitalism—and how the lessons of the past can be repurposed (if at all) to our multi-media future. 

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