Human-Centered Design: Bridging Brand Strategy & Digital Experience - David Poteet - S2 Episode #10
In this episode, we are joined by David Poteet, President of NewCity, an interactive design agency. With nearly three decades of expertise in human-centered design, strategy, and user experience, David is a visionary leader driving innovation and excellence. His passion for teaching and coaching, coupled with his captivating public speaking skills, has made him a sought-after conference speaker.
Discussion points -
Q1. What is the bogus strategy, myth, or misconception that you would like to set the record straight on? 1:55
Q2. How do you define human-centered design? 5:37
Q3. As an agency, how do you approach conducting research and incorporating human-centered design into your process? Can you open up the wizard curtain? 10:16
Q4. What type of work have you focused on while using a human-centered approach? Has that made any difference to you? Has it helped you in your positioning? 18:00
Q5. How did you structure your team together? 25:27
Q6. How do you ensure effective communication and cohesiveness between your strategists and engineering team during the feedback and review process before presenting the solution to the client? Are there one or two tools that you have found? 29:17
Q7. How do you find the balance between making sure your team is learning the new technologies and also being productive at the same time? 36:15
Q8. How do you figure out what works for you? 42:36
Q9. What’s exciting you about the future? 49:26
Show notes -
Myth Busted - Brand strategy and digital experience are separate entities and can exist independently.
Links -
LinkedIn: https://www.linkedin.com/in/davidpoteet/
Company website: https://www.insidenewcity.com/
Twitter: https://twitter.com/davidpoteet
Instagram: https://www.instagram.com/davidpoteet/
Show Credits -
Host - Varun Bihani & Jessie Coan
Produced by Bobby Soni
Edited by Priyanka Sharma
Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj
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