Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
Agencies That Build

Agencies That Build

Business

The Many Hats of PMs in Digital Agencies - TJ Pitre - S2 Episode#11

The Many Hats of PMs in Digital Agencies - TJ Pitre - S2 Episode#11

2023-07-07
Download

In this episode, we are joined by Mr. TJ Pitre, the founder, and CEO of Southleft, LLC,  a leading front-end application design and development agency. With two decades of experience in managing and designing large-scale responsive websites, TJ is an expert in executing front-end strategies with a mobile-first approach. Join us as we delve into his creativity, attention to detail, and unwavering commitment to delivering exceptional user experiences.

Discussion Points - 

Q1. What is the most difficult thing you have done in your life? 1:55

Q2. What sort of myth bogus strategy misconception would you like to set the record straight on? 14:44

Q3. Do you personally check in with all clients or is it selected clients? 22:37

Q4. How do you ensure that the relationship specialist effectively manages all accounts and fulfills their responsibilities? Do you have specific metrics or a scorecard in place to measure their performance and ensure no account is overlooked? 28:01

Q5. You mentioned your PMs who play the role of business development. How do you train them? How do you guide them to think from that perspective of growing the business? 34:17

Q6. How do you guys internally support that PM’s growth? 40:09

Q7. Tell us how you started this agency. How did you get into this, a little bit about your background? 42:56

Q8. Where do you spend your time to find the next shiny object that you have always been looking for? 51:34

Q9. What is exciting you about the future? 55:37

 

Show notes - 

  • A lot of the ways that our business grows isn't through outbound marketing, like cold calls or anything like that, or social, it's usually through projects that we already have now. 23:47
  • Everybody who's involved in that project gets a taste of who the producer is, and who the business relationship specialist is, so it shouldn't be any surprise if they(clients) hear from either of those people throughout the whole project. 26:58
  • The role (relationship specialist) is 25% strategy and 75% of tactical work, in a lot of that tactical work like checking the boxes to make sure all these things are done in a recurring fashion. So there's always going to be things that are occurring in projects while the projects are happening. I'm always very conscious of burnout with this person in particular. But there's never any shortage of things to do. 28:14
  • There's this long list of leads that we have that we'd like to get out to in two or three weeks, And these aren't AI-generated, these aren't templated things or anything. These are legitimate people who we've met or know from our past, and then we always write them a heartfelt email with the goal is to have zero sales pitch in it. 30:52
  • Our secret is to invest in your PMs. PMs can do more for you than what you would think that they could do. 35:01
  • Good PMs have emotional awareness in technical aptitude, they understand the intricacies of what a software development lifecycle is. 35:22
  • There are courses that we start at the very lowest level, and that's usually a part of everybody's goal, including developers. We use these courses called Star 12 courses, and we enroll the whole team and then we add a couple of goals to their gusto. 40:22
  • Hire yourself a consultant, enterprise level, seasoned 30-year vet of product management, and then do a three-month engagement and have them work on your team and then examine your workflows or have interview each pm recognize their strengths and weaknesses. 41:24
  • Year over year, we've grown both by personnel and finances, and it's been a great ride ever since it's definitely had its ups and downs. But, I'm happy with the progress. 51:11
  • We're not using AI, as a part that's taking other people's jobs or taking over our jobs, what we're doing is using it to enhance things that we're currently doing. 56:22



Myth-Busted - It’s necessary to have a tier of account management in a design and development agency.

 

Links - 

LinkedIn:  https://www.linkedin.com/in/tpitre/ 

Company website: https://southleft.com/ 

Company Linkedin: https://www.linkedin.com/company/southleft-llc/ 

view more

More Episodes

Marketing for the Modern World: Strategies with Evan O'Brien
2024-10-09 46
Mastering Client Relationships & Team Motivation in a Competitive Market - Devin Concannon
2024-10-01 28
Navigating Transparency, Collaboration, and Remote Teams with Tyler Sticka - S2 Ep. 20
2023-11-24 296
Agency Avant-Garde: Charting a Global Course to Scale - Jeff Gapinski - S2 Ep.19
2023-09-08 409
Revolutionizing Business Insights with Google Analytics & Tag Manager - Fred Pike - S2 Ep. 18
2023-09-01 72
More than Words: Utilising communication strategies to unlock Clarity - Javier Santana - S2 Ep.17
2023-08-18 181
Mastering Iterative Software Development: A Senior Engineer-Driven Approach - Scott Lock - S2 Ep.16
2023-08-11 83
The Discovery Phase: A Game-Changer for Project Success - Khaiersta English - S2 Ep 15
2023-08-04 83
Navigating Challenges and Cultivating a Visionary Culture in the Agency World - Monica Langin - S2 Ep.14
2023-07-28 103
Scaling with Purpose: The Art of Growing While Staying True to Your Identity - Meg Schlabs - S2. Ep. 13
2023-07-21 50
Dynamics of Government Collaboration: Insights from a Specialized Agency - Benjamin Morris - S2 Ep.12
2023-07-14 76
Human-Centered Design: Bridging Brand Strategy & Digital Experience - David Poteet - S2 Episode #10
2023-06-23 68
Prioritizing Creativity over Working Hours in an Agency - Eric Ressler - S2 Episode #9
2023-06-02 91
What a Digital Agency’s Sales Process Looks Like- Guillaume Buat-Ménard - S2 Episode #8
2023-05-26 67
Rewarding the Team with Agency Profit-Sharing Model - Sheila Burkett - S2 Episode #7
2023-05-19 97
Tailoring Your Approach to Meet Rising Client Expectations - J.P. McCarvel, Michael Francis - S2 Episode #6
2023-05-12 73
Consistency in Marketing: The Art of Trust Building - Alicia Williams - S2 Episode #5
2023-05-05 121
Elements of a Successful Agency-Client Communication - Garrett Winder, Ariel Kidwell - S2 Episode #4
2023-04-24 122
Humanizing the Digital Workspace with 4-Day Workweek - Kara Redman - S2 Episode #3
2023-04-14 103
  • ←
  • 1
  • 2
  • 3
  • →
0123456789101213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com