In the Transform Sales Podcast #76, Eddie Bello interviews David Dulany, CEO and Founder of Tenbound and author of the Sales Development Framework, to uncover the most valuable lesson they have learned from working with tech companies to enhance their sales playbook, consulting, and training. So, what's the secret to success? It all starts with executive support. Dulany explains how having the backing of high-level executives can effectively communicate the message and align the team with new processes. But what if you don't have executive support? Dulany also shares an alternative program called Tenbound Plus, offering access to templates, playbooks, and online courses for independent learning.
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