Sales Success: How The Point Co Turns Prospects into Paying Customers (with a Little Magic)
In the Transform Sales Podcast #80, Amir Reiter interviews Steve Burton, CRO at the Point Company. Here Steve shares his background in sales and emphasizes the importance of providing value to customers. They talk about their best fit clients and the need for alignment in sales methodologies. They also discuss the process of building target lists and the role of phone calls in their sales approach. They caution against solely focusing on cost when choosing an agency and advise businesses to consider success potential and realistic expectations. Overall, they recommend knowing your metrics and finding a partner who can help you achieve your goals.
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