Creating Meaty Content - Wendy Lieber - Fractional C-Suite Retreat - Episode #56

Creating engaging, sticky, actionable content can be a daunting task, but it doesn’t have to be. Find out in this episode of the Fractional C-Suite Retreat how to recognize which topics to cover in content and where to find your company’s hidden gold mines of content. Who better to learn from than the Co-Founder of Content Bacon, Wendy Lieber?

Wendy talks about some of the techniques she uses when helping other companies discover their meatiest content. Whether trying to generate leads, create awareness about the brand, or convert prospects to clients, Wendy has the keys to successfully do so. 

 

 

Takeaways:

• Wendy says that C-Suite Executives need to do two things: tell a compelling story about your company to connect with customers on a deeper level and pay attention to the changes happening with AI, without getting distracted from your main objectives.
• An involved leader is an inspiring leader. With the virtualization of the workplace, informal meetings became harder to nurture, and structured communication became more important. Stay active in chats and meetings to inspire your team.
• There are three mistakes a company can make: a website without actionable items may create traffic, but may not direct traffic effectively, a company’s CRM database may be an untapped gold mine, and a company may be ignoring its current customer base. 
• A strategy involves having a plan that you're involved with, determining how you want to communicate with your audience, making sure that you are adding value, solving problems, and educating the organization on your goal. 
• The best research comes from listening to the customers and subject matter expert interviews. Listen to the pain points that need solving and the interests of the buyers by getting closer to the perspective of the customer.  
• If you’re stuck on creating content, start by looking at the frequently asked questions or the not-asked-frequently-enough questions that you wish your prospects would ask more of. If someone asks you directly, others may be Googling the same question.
• When working with freelancers for content creation, a fixed strategy and leadership team helps prevent any disruption from unpredictable or inconsistent workers. Having layers of protection including an accountability structure will protect the end user and customer.  

 

 

Quote of the Show:

• “Write for humans first, search engines second.” - Wendy Lieber

Links

• LinkedIn: https://www.linkedin.com/in/wendylieber/ 
• Twitter: https://twitter.com/wendylieber  
• Company website: https://www.contentbacon.com/ 

 

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
• YouTube - https://youtu.be/-SRIPqJz4S0 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/