Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
Experience Leadership - The Small Business Podcast

Experience Leadership - The Small Business Podcast

Business

Unlock Your Marketing Potential: Learn to Think Like a Media Company with Rob Lelacheur

Unlock Your Marketing Potential: Learn to Think Like a Media Company with Rob Lelacheur

2023-08-21
Download
Episode 153 - Think Like a Media Company with Rob LeLacheur

Traditional, disruptive advertising and marketing is becoming more challenging and expensive. You do not get to disrupt people with any message you want anymore. You need to earn their attention (and time). 

🛎  In this episode, Marc sits down with Road 55 CEO, Rob LeLacheur, to uncover the benefits of adopting a media company mindset and the importance of telling your story.

About Rob

Rob LeLacheur, the owner of Road 55, is an experienced public speaker who helps businesses and organisations develop the mindset of a media company. With over 25 years of experience in media, entertainment, and event planning, Rob has a deep understanding of media brand building and the power of storytelling. All focused on helping businesses achieve their goals.

Get your copy of The Most Amazing Marketing Book Ever: https://amzn.to/43ndlGr

At Road 55, Rob and his team work with clients to create original and engaging content that connects with their audience, using a variety of mediums such as video, podcast, social media, and newsletters. Rob's presentations are interactive and filled with practical tips and real-world examples, giving audiences a clear roadmap for how to create content that captivates and connects.

Connect with RobConnect with Rob

 https://Road55.ca 
TW: @rjlolly

----more----

About Your Host, Marc Haine

Need to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar.

Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher

Author, Speaker, Facilitator and Coach Marc Haine will help your teams ignite their passions. Working with him, you can support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistent customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.

Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.

Dare to be the exception™

Connect with Marc

+1 (780) 729-4932 

🗓️  https://meetwith.marchaine.com

  • Marc@MarcHaine.com
  • http://MarcHaine.com
  • IG: https://www.instagram.com/marcjlhaine
  • FB: https://www.facebook.com/MasterofExperiences
  • TW: https://twitter.com/MarcHaine2
  • LI: https://www.linkedin.com/in/marchaine/
  • YT: https://www.MarcHaineLive.com

Looking for more quality content? Check out Marc's catalogue of video and audio podcasts here.

 

view more

More Episodes

How Real Leaders Actually Build Loyalty, Guaranteed! with William Charles Davis
2025-08-04 6
How to Attract and Keep Great People in 2025 with Kevandre (Dre) Thompson
2025-07-31 9
Turn Managers into Leaders: Practical Steps for Real Impact with Kathy Andrews
2025-07-28 11
How Generational Gaps Are Costing Your Business with Mary Cooney
2025-07-24 9
Boost Employee Engagement with Playful Leadership with Chris Marshall
2025-07-21 8
The 9 Superpowers of Successful Business Leaders with Ron Szekely
2025-07-17 11
How to Reignite Focus in Your Remote Team with Steven Puri
2025-07-15 9
Why Workplace Culture Is Killing Your Results with Tina Cantrill
2025-07-14 7
Leadership in the Age of AI: Turning Fear into Opportunity with Scott Wright
2025-07-10 12
Three Ways to Boost Team Engagement Today with Tanya Doucet
2025-07-07 10
Marketing Tactics That Drive Real Business Growth with John Dwyer
2025-07-03 13
How to Spark Innovation: Practical Tips for Managers and Business Owners with Vanessa Thompson
2025-06-26 6
The 4 Steps to Smart AI Implementation with Andrew Davis
2025-06-23 4
Confidence Comes Later: Why Action is Your Secret Weapon with Angus Nelson
2025-06-19 5
From Burnout to Fulfillment: Realigning Your Leadership Style with Irene Riad
2025-06-16 7
From Grind to Growth: How to Build a Business That Works for You with Chris Goegan
2025-06-12 12
The Hidden Business Mistakes Costing You Time, Money, and Talent with Dawn Holly Johnson
2025-06-09 7
Why Great Employees Fail as Managers (And How to Fix It) with Tara Landes
2025-05-22 14
Unlocking LGBTQ+ Wisdom: The Key to Better Leadership with Joel Davis Brown
2025-05-19 8
Turn Every Personal Interaction Into a Success (Using These 5 Strategies!) with John Golden
2025-05-15 10
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com