Banking On Video: Turning Heads in the Attention Economy

Capture your customers' attention with video and by leveraging artificial intelligence.  Allied's own Charlie Peterson, Senior Vice President of Strategic Initiatives, joins the pod to discuss how Financial Institutions can improve the customer experience. 

In this episode…

[0:30] Meet Charlie Peterson

[1:54] What is the Attention Economy and why should financial institutions be familiar with it?

[2:36] Video is the answer.

[3:50] 98% of all text messages are read within 3 minutes.

[4:32] Should FIs be worried about SaaS tools?

[5:25] You should have your eyes wide open to opportunities to be better at what you do.

[7:12] No special skills required to use video editing tools.

[8:17] How do we know that video is going to stick around?

[8:55] Viewers retain 95% of a message they watched via video compared to 10% when reading it.

[9:21] Why are some institutions hesitant to evolve and keep up with trends?

[10:25] Elevate your game and deliver what your customers are looking for.

[11:00] The cost of NOT evolving and transforming. 

[13:35] Best practices for using video.

[14:24] 83% of the internet traffic is dominated by streaming and video.