Innovation Research Interchange
Business:Management & Marketing
Staying at the bleeding edge of digital innovation - Digitalization Thought Leader Interview with Brian Standen, Global Head of Digital Innovation at BASF
Learn how BASF stays at the forefront of digital innovation. Brian Standen gives highlights of their process, from identifying potential trends to placing bets on which technologies will have the most impact to incubating then rolling those technologies out more widely in the organization. He shares techniques for managing a portfolio of new technologies (Spoiler: Don’t be afraid to be bold.) and ways to get buy in from relevant parts of the organization.
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