Insights from the 2023 Association Community Benchmark Report

Today we discuss Higher Logic’s 2023 Association Community Benchmark Report with Senior Customer Advisor Kristen Parody. Kristen and Kelly cover topics like:

• Why associations should review benchmarks and how they can use them.
• Using benchmarks to inform discussions with your leadership team.
• The trends in engagement pre-, during, and post-pandemic.
• Using benchmarks for reasonable goal setting.
• The percentage of users that actually engage.
• Why email digest open rate is important.
• Tips for collecting and analyzing your own community data.
• Strategies for improving engagement with your community.
• Adopting a personal voice in your community.

There are several resources mentioned in this episode that are useful as you review community benchmarks and work on increasing your association’s member engagement.

• Download the 2023 Association Community Benchmark Report.
• Read Kristen’s checklist of things community managers can do to ensure online community health.
• Higher Logic customers can log into the Higher Logic User Group (HUG) and join us for monthly Hug Connects to learn from their peers.

We're also currently soliciting speaker proposals for Super Forum 2024 - share your insights, your successes, and even your failures through a workshop, panel, or speaker session. The deadline for submissions is October 13, 2023.