Making Social Initiatives a Part of Your Association’s Strategy

The Guest: Suzanne F Stevens. Suzanne is a professional speaker who has served on many boards, including as past president of the Canadian Association of Professional Speakers. As the founder of YouMeWe Social Impact Group, she works with organizations to grow Conscious leaders, their influence, and Social Impact – sustainably. Suzanne merges her social initiative expertise in the nonprofit and for-profit worlds to create an enriched experience that will attract, engage, and retain a diverse membership. 

The Topics:

• The importance of associations incorporating social initiatives
• How associations can choose initiatives and issues that align with their values
• Making social initiatives part of the strategy vs. an add-on or afterthought
• The concrete steps leadership can take to “bake in” social initiatives
• How connecting to the social issues members care about leads to retention
• Social issues as another way of connecting members to each other, including at events
• What makes a social initiative sustainable
• Why associations are in an especially strong position to improve the world

Handy Links:
You Me We Organization

Higher Logic's 2022 Association Member Experience Report