Welcome back to Rise and Rouse!
Do conversations around branding leave you feeling like the creativity has been squashed right out of you?
In this episode, Erin sits down with branding expert and designer Solveig “Petchy” Petch, who believes that building an impactful and profitable brand can be done without compromising your integrity or pretending to be someone you’re not.
Creator of the Brand It!™ framework, Petchy is interested in strategy, incorporating lived experiences, and tweaking ideal client profiles. In this conversation, she also shares her journey as a quiet rebel in the industry and the importance of genuineness. Learn more about Petchy’s work at petchy.co and on the Brand It! with Petchy podcast.
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Episode created and hosted by Erin Allgood
Production and editing by Steph George
Production support from Grace Cleary-Morin and Jana Krizanova
Music by Chris Marion
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