EP83 - Get Festive - Creating Engaging Christmas Content on Social Media

In this episode of The Social Circus, host Sarah Thomson shares tips and ideas for creating engaging Christmas content on social media. She emphasizes the importance of making social media fun and simple for both the business owner and the audience. Sarah suggests starting with a post that informs the audience about the business's Christmas plans and availability. She also encourages businesses to take a break during the holiday season and set clear expectations for when they will respond to messages.

Sarah recommends creating a Christmas video or photo to wish the audience a Merry Christmas and thank them for their support. She suggests adding some Christmas fun to the branding, such as festive elements in the logo or cover image. For product-based businesses, Sarah advises checking the website and setting up commerce tags on Facebook and Instagram to facilitate easy purchasing.

For businesses that don't sell products during Christmas, Sarah suggests supporting other small businesses by giving them shoutouts on social media. She also introduces the concept of user-generated content (UGC) and encourages businesses to engage their audience by asking them to share photos or participate in fun activities and games.