The Passle Podcast - CMO Series
Business:Marketing
Episode 127 - Karen Snell of Kennedys on Modernising & Globalising a BD function
The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise and bring global teams together to develop best practice approaches.
On today’s CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function.
Karen and Charles discuss:
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