Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pandemic.
This episode closes out with Lindsay's burning question. Listen to discover what she was dying to pick Aleena's brain about. Sneak peek, it has to do with the industry obsession, as well as Lindsay's personal obsession, with working with independent agencies. Happy listening!
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