The Couple That Built a Boutique Fashion Brand - Flower Wild

Today, Santiago & Josh interview Kim Davis, founder of Flower Wild, and J. Chase Davis, Lead Pastor of Ministry of The Well Church & Author of "Trinitarian Formation," to discuss their story, founding Flower Wild apparel company, challenges they've faced as business owners, embracing the women's fashion space, and what's in store for the future of Flower Wild. 

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In this episode, we cover:

- The Davises
-  From retailer to blogger to business owner
- What is Flower Wild?
- Ideas from a friend vs. ads from the algorithm 
- Taste-making vs. trend-following 
- The stress of turning yourself into a brand 
- Mommy bloggers and Mormons 
- The pressure to become activists vs. business owners

 

Shop Flower Wild
https://shopflowerwild.com/

Discount Code thru Feb 29: NEWFOUNDING for 10% off

Learn more about Kim & J. Chase Davis:
https://www.instagram.com/shopflowerwild/

https://www.jchasedavis.com/

 

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The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Santiago Pliego & Joshua Clemans, and edited by Jared Cummings.

 

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