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DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

Business:Management & Marketing

137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized

137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized

2024-03-12
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Sister Cities. Many communities maintain such relations but how many maximize the opportunity before them? On this episode of DMOU, Mary Kay Wydra (Explore Western Mass) and Carline Boland (Dingle Peninsula Tourism Alliance) share their sensational experience of developing a bi-continental relationship that drives culture, heritage and significant visitation between the two destinations.

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