Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses.
Today’s conversation is sparked by an email from Peter Shankman, the founder of the original "Help a Reporter Out" platform, which was eventually sold to a large corporation. Shankman has now launched a new platform called "Help Every Reporter Out," and in his announcement he shared his “back to basics” inspiration and how it led him to return to something he was no longer doing.
As PR professionals, we often find ourselves constantly reinventing our workflows, tools, and client work in an effort to keep up with the ever-evolving industry. But new is not always better. Sometimes returning the old things can improve not only how we do our jobs but how we feel about them.
We delve into the topic of technology, staying true to our natural skill sets and passions in our careers, and how the basics include having a supportive community of fellow professionals.
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