What Exactly Is Account-Based Marketing?

Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy.

Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.  

Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).

 

Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/ 

 

Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb 

 

Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb