Business
Mikaela Dittbrenner, Vertafore's Agency Demand Generation Marketing Manager, brings a diverse background in lead generation, campaign marketing and conversion path optimization for both B2B and B2C programs. Her relentless drive to boost demand generation and amplify brand visibility through strategic initiatives has propelled Vertafore's Agency Marketing presence to new heights within the industry.
Listen in as Mikaela talks about:
- Her Journey through her marketing career and how she landed at Vertafore
- What suprised her the most about the insurance industry
- What demand generation marketing is and why it is so important
- The importance of having good culture
- How to use demand generation marketing strategies to gather more opportunities for your sales team
- How to deploy a solid marketing campaign in your agency
- What is on the horizon for the Vertafore Demand Generation team through 2024.
More Episodes
Are you using tech that works for your agency? Episode 438
2025-10-19
183
2025-10-19
183
Improve your claims process today. Ep 437
2025-10-12
142
2025-10-12
142
What is your data really doing? Episode 436
2025-10-06
146
2025-10-06
146
The agent for the future is now. Episode 435
2025-10-06
141
2025-10-06
141
The golden rule for agency growth Episode 434
2025-09-22
195
2025-09-22
195
Is your communication strategy costing you? Episode 433
2025-09-14
129
2025-09-14
129
What's the secret sauce of Sagitta? Episode 432
2025-09-07
137
2025-09-07
137
Turning tech confusion into agency growth. Episode 431
2025-09-02
132
2025-09-02
132
Are you set up to win this renewal season? Episode430
2025-08-24
151
2025-08-24
151
What happens when data drives strategy? - Episode 429
2025-08-17
143
2025-08-17
143
Efficiency starts with better Navigation. Episode 422
2025-06-27
122
2025-06-27
122
Get this podcast on your
phone, FREE
