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TRPy GRPy

TRPy GRPy

Business:Marketing

#06: Out of Home (OOH):

#06: Out of Home (OOH): "Existujú klienti, ktorí chcú na bigboard QR kód"

2024-06-19
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Billboardy, citylighty, bigboardy, ale aj reklama v MHD, to všetko je OOH, teda Out of home. Práve tomuto mediatypu sme sa venovali v najnovšej epizóde podcastu TRPy GRPy. O tom, aké sú jeho špecifiká, kde všade môže a nemôže byť politická reklama a ako to vyzerá s digitálnymi plochami, nám porozprávali Zuzka Kačenková a Barbora Kršáková z OOH oddelenia Unimedie.

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