The Powerful Reasons PR Pros Must Vet Everything

That Solo Life, Episode 255:  The Powerful Reasons PR Pros Must Vet Everything   In this Episode

In episode 255 of “That Solo Life,” Karen Swim and  Michelle Kane discuss the role of vetting in public relations, and the need to thoroughly research clients, client partners, collaborators and more.

The hosts discussed how the recent news of Justin Timberlake's DWI arrest highlighted how one misstep can bring up a person's entire history of mistakes. The incident serves as a reminder of the significance of vigorously researching individuals or organizations before committing to work with them or to work with your clients.

Karen and Michelle emphasize the need for due diligence in researching the history and reputation of any person or organization before entering into a relationship. This also applies to any information that you might share from a third party such as quotes or data studies. PR Pros must be fully informed to protect their consultantices. and clients.

Throughout the episode, the hosts stress the value of preparation and being proactive in anticipating any potential issues that may arise from working with certain clients or partners. Karen and Michelle share personal experiences of discovering problematic histories of individuals they previously supported and the importance of learning from those instances.

Additionally, the hosts discuss the benefits of seeking insights from PR colleagues or industry peers when vetting prospects, as they can provide valuable information and warnings based on their experiences. 

Episode Timeline:

• 00:00:00 - Introduction and Weather Chit-Chat
• 00:01:26 - Importance of Vetting Prospects
• 00:02:03 - Learning from Justin Timberlake 's DWI Incident
• 00:03:21 - Being Prepared for Potential Fallout
• 00:04:39 - Second Chances and Being Informed
• 00:06:11 - Impact of Unprepared Responses in Media
• 00:07:20 - Reflecting on Past Mistakes in Sharing Information
• 00:08:18 - Seeking References and Insights from PR Colleagues
• 00:09:46 - Evaluating Opportunities and Self-Reflection
• 00:11:17 - Role of PR in Guarding Against Risk
• 00:11:43 - Wrapping Up and Summer Plans

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