How PR Pros Can Stand Strong in Uncertain Times

That Solo Life, Episode 257: How PR Pros Can Stand Strong in Uncertain Times In this Episode

The practice of public relations is not for the faint of heart. Whether you are in-house or running your own shop, the work can be challenging. For Solo PR Pros, the challenges extend to ensuring that they sustain their livelihood while serving others. In today’s episode Karen Swim, APR and Michelle Kane, discuss the importance of protecting yourself and your business during times of instability.

Instability seems to be the new normal. The economy, political landscape, and climate are just a few of the many things that currently have us feeling like we are doing life on a wobble board. 

As PR professionals, we recognize the need to be proactive in safeguarding our businesses. Michelle and Karen emphasize the importance of future-proofing our skills and staying ahead of industry trends. Adapting to changing client needs and exploring new service offerings are key strategies to weathering uncertain times.

The conversation delves into the evolving landscape of journalism and media relations, highlighting the challenges faced by professionals in these fields. The discussion turns to the impact of sensationalism and the decline of ethical journalism on public trust and the industry as a whole.

Despite the challenges, listeners are encouraged to stay engaged and seek opportunities for growth and innovation. By staying informed, adapting to change, and focusing on serving our audiences, we can navigate through the current malaise in the PR world.

Episode Timeline:

00:00:18 - Introduction to the Podcast
00:01:05 - Acknowledging Instability in the World
00:03:49 - Importance of Proactivity in Business
00:05:10 - Importance of Upskilling and Future-Proofing
00:07:07 - Paying Attention to Industry Trends
00:08:26 - Embracing Change and Career Shifts

00:10:55 - Concerns about Journalism Integrity
00:12:15 - Impact of Decline in Creative Arts
00:13:07 - Encouragement to Share and Connect

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