Life Chat – Sensitivity

Relationships matter in the life insurance industry and building strong relationships with customers is the cornerstone of success. However, there are elements of life that present challenging conversations.

Life insurance deals with a sensitive topic—death. People are naturally hesitant to discuss such a personal matter with someone they don't trust or feel comfortable with. Strong relationships create a safe space for open and honest conversations about needs, anxieties and goals. Join us as Lanae Strovers from the National Funeral Directors Association provides important information on how to approach this topic and offers useful tips which will result in a positive experience for you and your customers.

Visit EMCLifeRelationships.com to learn more. If you have any ideas or questions for future podcast episodes, please email us at lifechat@emcnl.com.