Business
Isabella Codd, the Founder & Creative Director of Chez Maison, shares her journey from electronic engineering to becoming a creative entrepreneur on this week's AIBF Business Talk with AIBF CEO Elaine Carroll.
Isabella's passion for creating and working with fabric was inspired by her upbringing in the countryside, where crafting was a way of life. Despite initially pursuing a career in electronics due to job scarcity in Ireland, Isabella's love for making things persisted. She ultimately returned to her creative roots, combining her engineering skills with her passion for design to establish her own business.
Chez Maison focuses on sustainable, bespoke interior designs and home clothing, utilising advanced fashion technology. This approach allows for personalised garments made with minimal waste, aligning with Isabella's commitment to sustainability. She emphasises the importance of embracing technology to bridge the gap between fashion and functionality, creating tailored pieces without the need for mass production.
Isabella also discusses the challenges of scaling her business, seeking support from business angels who value sustainability. Reflecting on her journey, she advised her younger self to embrace the unknown and trust in her abilities, highlighting the importance of maintaining a balance between creativity and business acumen. 🌱🎨
🎧Tune in now for some wonderful insights from Isabella.
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