E008 - Common Struggles

Today, we discuss the most common reasons that lenders don’t hit their volume, account quality, and growth goals in the affiliate channel. Based on Carlos’ experience talking to lenders in his affiliate marketing agency, New Market Growth.

 

Common struggles:

1. Cross-functional dysfunction
2. Model misalignment
3. (Non)compliance 
4. Application friction
5. Mispricing
6. Access to big affiliates
7. Concentration
8. Cold starts
9. Lack of differentiation
10. CPA game
11. Thinking it’s easy

 

Timestamps:

(00:00) Common Struggles in Affiliate Marketing

(03:00) Reason 1: Lack of Cross-Functional Effort

(04:54) Reason 2: Misaligned Targeting Model

(06:36) Reason 3: Approval Rate Issues

(07:59) Reason 4: Application Friction

(09:01) Reason 5: Uncompetitive Pricing

(10:39) Reason 6: Missing Major Marketplaces

 

Where to find Carlos:

• LinkedIn
• Twitter/X

 

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.