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Affiliate Marketing For Lenders

Affiliate Marketing For Lenders

Business:Marketing

E024 - Tim Li, CEO at LendAPI

E024 - Tim Li, CEO at LendAPI

2025-03-24
Download

LendAPI lets you create application flows, credit decision engines, and complete lending products through simple drag-and-drop tools—all without hiring engineers or spending millions.

You can build and launch lending products quickly and efficiently, then use a working product to raise venture capital. Even non-financial businesses like boat dealerships are using it to replace clunky Excel-based applications.

Tim in unsually transparent as an early stage founder. He shared:

  • $3.5 million in seed funding raised just four months ago
  • How many applications they process daily
  • How many lenders use the platform
  • The company’s ARR and target before raising more capital

LendAPI connects with all three credit bureaus, loan servicing systems, and identity verification providers that you work with daily. Tim's vision is to become the "WordPress of lending"—making it easy for your clients to launch financial products without technical expertise.

Where to find Tim:

LinkedIn

https://www.linkedin.com/in/timothytli/

Substack (Tim’s build-in-public blog)

https://substack.com/@lendapi

LendAPI
https://www.lendapi.com/


*****

A word from our sponsor, Spinwheel:

 

Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!

https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=mar

A word from our sponsor, New Market Growth:

 

New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.

Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.

If you'd like help planning or implementing your affiliate marketing strategy, email us at carlos@newmarketgrowth.com

 

Subscribe to the Free Toaster Newsletter:

www.thefreetoaster.com/

 

Want to chat with Carlos Caro, our host? Find him at carlos@newmarketgrowth.com

view more

More Episodes

E028 - Marketplace Madness (Success in one affiliate doesn't guarantee success in another)
2025-05-16 17
E027 - Playing The Game In Reverse
2025-04-25 79
E026 - Colin Gardiner, General Partner at Yonder Ventures
2025-04-14 27
E025 - Jason Steele, Credit Card and Award Travel Expert
2025-04-09 16
E023 - Guru Sethupathy, Founder & CEO at FairNow
2025-03-18 24
E022 - Greg Cox, Group CEO at Quint Group (Monevo)
2025-03-04 50
E021 - Rich Walker, Direct Mail Deep Dive
2025-02-12 35
E20 - Congruence
2025-02-03 24
E019 - Kevin Bennett, CEO at Further
2025-01-27 32
E018 - The Free Toaster Podcast (and Newsletter)
2025-01-23 32
E017 - How New Balance's CMO Turned Around A 15-Year Decline
2024-12-18 56
E016 - CPA Negotiations
2024-12-09 103
E015 - Tomas Campos, CEO at Spinwheel
2024-11-26 85
E014 - David Nohe - Unpacking the CFPB's Rule 1033 on Open Banking
2024-11-12 63
E013 - Personalization - The Case For Building Hyper-Niche Products
2024-11-01 50
E012 - Tim Hong, CPO at MoneyLion
2024-10-22 108
E011 - Cash Flow Underwriting
2024-10-22 44
E010 - New Market Growth
2024-09-24 41
E009 - Measurement
2024-09-24 29
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