Boutique boxing’s battle against COVID-19, with Susan Boresow and James Lloyd of TITLE Boxing Club

Boutique fitness certainly hasn’t been immune to the impact caused by the coronavirus, but with the right level of adaptability and poise, it doesn’t have to spell catastrophe. This is the case for TITLE Boxing; a burgeoning fitness franchise that managed to pivot to an on-demand service, and has since seen an increased demand for in-person training sessions. 

 

On this episode of the podcast, we speak with Susan Boresow, president of TITLE Boxing Club, and James Lloyd, head of franchise development, about the ways in which this international brand has maximized its resources throughout the past months, and is now ready to come back swinging.

 

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