Advocating for the future of franchising, with Robert Cresanti of the International Franchise Association

While the height of COVID-19 might have passed in several countries, franchises are still feeling the impact of lost business and may do so for months to come. Thankfully, associations such as the International Franchise Association have been fighting hard to advocate for the best interests of the franchise industry, and Robert Cresanti, president and CEO, is leading this charge. 

In this episode, we speak with Robert about the work the IFA has done so far to ensure franchising can stay afloat, as well as what the future holds for this seemingly unsinkable industry. While the road has been rockier than ever, there’s still a handful of silver linings guiding the way.

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