How to harness social media and reach the right audience, with Ryan Hicks of Rallio

Ever dressed up in a T-rex suit and danced to promote your brand? That’s precisely the kind of marketing that stuck in Ryan Hicks’ mind when we spoke to him about franchise social media and is the unique approach that brands should be taking when trying to distinguish themselves in a competitive, busy market. 

This approach might not work for every concept, of course, but in this episode of the Global Franchise Podcast, Ryan explains the multitude of ways in which brands should be putting themselves out there and the tools they can use to gain meaningful feedback from who matters most: their customers.

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