Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Key future indicators on personal finances, economy and purchase intentions all sharply lower
September’s results put a halt to the steady improvements in consumer confidence that GfK had been recording since March this year. We saw a sharp fall of seven points in the headline figure, bringing it back close to the -19 recorded in January. GfK’s Neil Bellamy talks through the reasons for the falls in indicators on personal finances, the economy and purchase intentions. In our regular feature, Data Guru Corner, we analyse the results by age group and income level, highlighting a massive gap between the highest and lowest earners.
2024 marks 50 years of the UK Consumer Confidence Barometer. There is no other consumer research project with the longevity, rigour and reliability. Get the report now >>
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