How Coca-Cola LATAM Aims to Deliver Experiences “Only Coke Can Do”

"Our ambition is to be the undisputed LATAM CX leader, delivering experiences 'Only Coke can do.'"

In a special edition of the Account Experience Podcast, Adam Dorrell is in Bogota, Colombia, where he was one of the presenters at The Coca-Cola Experience Summit Latin America 2024.

For its second year, the conference had 80+ attendees and 31 bottler operations represented, continuously serving as an inspiring and highly operational meeting. 

The Coca-Cola team invited speakers across the continent to help evolve the vision of experience in the region, which can be summed up as Coca-Cola's ambition to be the undisputed LATAM CX Leader, delivering B2B experiences only they can do.

To understand some of the successes and challenges, Adam interviewed some of the key people there, including:  

Luis Carlos Mira Olarte  
Customer Experience (CX) Director LATAM, The Coca-Cola Company

Mariana Lozano OrtizGil 
Loyalty and Customer Experience Manager, Arca Continental

Christian Nunes Christian Nuñez 
Customer Experience Manager, Coca-Cola FEMSA, Mexico

Mauricio Hernandez
Senior Consultant, The Click!

Paulo Mendes
LATAM Value to Market & Consumer Head, The Coca-Cola Company, 

Cary Self
Vice President of CX Education and Development, CustomerGauge