What Most Hotels and STRs Miss: The Hidden Power of the In-Stay Journey

Meet Samantha Hardcastle — founder of The Storied Experience,  a Creative Studio Re-imagining Hospitality Destinations, Tourism Experiences & Lifestyle Hotels. 

Samantha specializes in helping boutique hotels and unique stays craft meaningful guest journeys that inspire connection, curiosity, and reflection.

Her journey began in 2011, when she launched a social media marketing company. After years of creating content for boutique hotels, Samantha felt called to dive deeper—beyond the surface of beautiful imagery and into the heart of storytelling. Today, her work helps properties infuse their brand narratives into every touchpoint, offering guests at the world’s most memorable properties something truly unforgettable.

Tune in to hear:

• Samantha’s approach to experience design and why story is the foundation of all her work.
• How she helps properties create immersive offerings, like a full moon dinner inspired by Aztec lore or a forest whisper confessional that blends nature with human connection.
• The three "opportunity zones" for creating memorable guest experiences: multi-day retreats, interactive touchpoints, and local collaborations.
• Why intentional design matters and how properties can create spaces that foster engagement, reflection, and playfulness.
• Real-world examples of small, cost-effective ideas—like symbolic painted rocks—that spark creativity and connection.
• Why Samantha believes the future of hospitality lies in embracing authenticity, storytelling, and bold creativity.

Connect with Samantha 

Explore the Storied Experience Website

This episode is brought to you by the Short Term Rental Forum hosted by IMN!

Join me this January 15-16 at the Miami JW Marriott for the premier Short Term Rental Forum hosted by IMN—the industry leader with over 30 years of experience! I'll be speaking at the forum, and you’ll have the chance to network with 400+ top investors, operators, property managers, lenders, and tech providers in the Short Term Rental space.

It’s the must-attend event of the year to elevate your business strategy and connect with the industry's best. Don’t miss out – the super early bird rate expires Friday November 22nd and you can use code BTS for an extra 15% off this lowest available rate. Register now at events.imn.org/str25 – I’ll see you in Miami!

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. 

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at joinjourney.com/alliance.