Why AI is the Last GTM Tool to Buy

You think AI will ever replicate that human connection that exist in B2B sales today? Think again. 😉

So what then is the secret sauce when it comes to a great AI recipe?

Join us as we sat down with @Michael Berean, Associate Director B2B Marketing Ops at @SiriusXM, to discuss the best (and worst) applications of AI in Revenue Operations.

Key takeaways from the discussion include:

🤖 AI has come a long way, assisting with tasks from research to coding, but still has a long way to go

🤝 Human relationships and trust remain irreplaceable in business, and right now no AI out there can replicate this authentic human engagement

📊 Effective AI use in business starts AND ends with data and should complement (not replace) human expertise

 

Follow Michael on LinkedIn: https://www.linkedin.com/in/michaelberean/

 

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