Episode 167 - Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands.

In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown, Director of Strategy and Marketing at Fladgate, about how her unique journey from barrister to advertising professional informs her approach to legal marketing. 

Kim shares insights on Fladgate’s standout campaign with The Financial Times, the challenges of driving creative marketing within a law firm, and offers valuable advice for others aiming to leverage advertising strategies to strengthen their legal brands.

Kim and Will explore: 

• Kim’s unconventional career journey, from barrister to advertising and now heading up strategy and marketing at Fladgate
• The main differences she found coming into a law firm compared to working in advertising, and the immediate things Kim wanted to bring in and start working on
• Fladgate’s campaign with The Financial Times, and how Kim used her advertising skills to deliver it effectively 
• How to bring advertising to internal events to promote marketing’s work and vision for the firm
• The key principles or strategies from advertising that law firms could benefit from
• The main challenges to implementing more creative campaigns in law firms and how to overcome them
• Advice for others looking to use advertising strategies to build their law firm brands