Ep 44: The AI-Powered Rebrand: Dixie Willard's Journey to Poised & Plum

Thinking about rebranding your interior design business but feeling overwhelmed? In this episode, I chat with Dixie Willard, a long-time design industry pro who recently pivoted her business with the help of AI-powered tools like ChatGPT. We dive into how she used custom GPTs to refine her brand voice, develop website copy, and streamline her business repositioning—all in under a week!
Dixie shares insights on using AI to brainstorm business ideas, structure services, and optimize content while maintaining a personal, brand-aligned voice. Whether you’re rebranding, refining your offerings, or just curious about leveraging AI in your design business, this episode is packed with actionable AI strategies you won’t want to miss.

What You’ll Learn in This Episode:
-How to use AI for rebranding and website updates
-Creating a custom GPT to maintain brand voice
-Using AI to brainstorm business ideas and services
-Tips for structuring design services with AI insights
-Optimizing website and blog content for SEO with AI


Key Takeaways & Tools Mentioned:
🛠 ChatGPT – How Dixie trained a custom GPT to match her brand voice

🛠 SEO – How she used AI with Yoast SEO to optimize website copy

🛠 AI for Business Brainstorming – Asking the right prompts to refine services and pricing

🛠 AI Copywriting & Content Strategy – Using AI to rewrite and repurpose content


Don’t Miss the Virtual AI Design Tech Summit 2025!
Want to learn how to integrate AI into your interior design business and streamline your workflow? Join us for the Virtual AI Design Tech Summit 2025! This is your chance to see live AI demos, learn from industry leaders, and discover cutting-edge AI tools tailored for designers.
Get Your Ticket Now! → https://www.aiforinteriordesigners.com/ai-design-tech-summit

 

Resources & Links:

🔗 Dixie Willard’s Website: Poised & Plum: https://poisedandplumb.com/  

🔗 Follow Dixie on Instagram: https://www.instagram.com/poisedandplumb/  https://www.instagram.com/designingdixie/

🔗 Learn More About AI for Interior Designers: https://www.aiforinteriordesigners.com/

 

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