Want to Be Seen as the Expert? The Biggest Mistakes People Make with PR

Landing media coverage isn’t just for celebrities and 7-figure brands. It’s for entrepreneurs who are clear on their message, confident in their expertise, and ready to share something that matters.

In this episode, I sit down with media expert and former network producer Jen Oliva to break down what actually gets you noticed by the press—and what holds most people back. With decades of experience behind the scenes at outlets like NBC and the Today Show, Jen shares the biggest mistakes she sees entrepreneurs make when it comes to PR, and how to position yourself as the expert in your space.

We talk about:

• How to know when you're really ready for press (and when you’re not)
  
  
• What makes a story media-worthy
  
  
• Why a polished message matters more than a flashy headline
  
  
• The foundational work that sets you up for national visibility
  
  

If you’re serious about being seen and heard in a bigger way, this conversation will give you the strategy and clarity to take the next step—with confidence.